Run · The Operator Brief (sample)
Completed · started 23 Oct 2026 · fixture (recorded results, nothing is paid)
Progress
Completed
100% · 100 contacts in the list
Rubric: B2B buyers in my newsletter (preview) · version 1
Spend
$0.046 spent of a $1.00 hard cap
Estimate $0.0063 (the ceiling: free re-use and the pre-check skips come off it) · fixture, nothing is charged
Counts nothing against the plan.
A 100-subscriber sample for a report — open the report.
Cost per qualified lead
$0.0018¹
$0.0018 per qualified lead — $0.046 spent ÷ 26 A/B grades (of 100 graded).
¹ Qualified = graded A or B by the run’s rubric (AI or rules). Spend = what the run’s lookups actually cost, as recorded on the run: Apify person match, the email verifier, work email, phone, company signals and the AI model; anything re-used free (the shared cache, contacts looked up before) is $0, and a fixture run records the recorded results’ prices without charging anyone. On Closed Loop credit your plan counts contacts, not dollars (Billing shows contacts per qualified lead). Projected = the estimate (a ceiling) ÷ the contacts the grade covers × the A/B share of contacts already graded in the list (or the workspace).
Stages
| Stage | Done | Found | No match / skipped | Errors | Reused free | Spent |
|---|---|---|---|---|---|---|
| Normalise | 100 / 100 | 100 | 0 | 0 | 0 | $0.00 |
| Domain intelligence | 100 / 100 | 100 | 0 | 0 | 100 | $0.00 |
| Engagement | 100 / 100 | 100 | 0 | 0 | 0 | $0.00 |
| Person match | 100 / 100 | 74 | 26 | 0 | 74 | $0.046 |
| AI grading | 100 / 100 | 26 qualified | 74 | 0 | 100 | $0.00 |
Fields found, by waterfall step
Each field is filled by the cheapest step that can: the cache and earlier lookups first (free), then the paid step.
- Mail server (MX) · Domain intelligence100 of 100
100 via from the cache (free)
- Company website · Domain intelligence68 of 100
68 via from the cache (free)
- Engagement score · Engagement100 of 100
100 via send counts
- Name · Person match74 of 100
74 via already looked up (free)
- Job title · Person match74 of 100
74 via already looked up (free)
- Company · Person match74 of 100
74 via already looked up (free)
- Location · Person match74 of 100
74 via already looked up (free)
- Grade · AI grading100 of 100
100 via from the cache (free)