Run · Growth Notes (sample)
Completed · started 23 Oct 2026 · fixture (recorded results, nothing is paid)
Progress
Completed
100% · 210 contacts in the list · paid and AI stages: no filters — the whole list
Rubric: B2B buyers in my newsletter (preview) · version 1
Spend
$0.232 spent of a $1.00 hard cap
Estimate $0.2436 (the ceiling: free re-use and the pre-check skips come off it) · fixture, nothing is charged
Reserved 210 contacts on the plan (210 from the monthly allowance); contacts the run does not reach go back when it ends.
Cost per qualified lead
$0.0093¹
$0.0093 per qualified lead — $0.232 spent ÷ 25 A/B grades (of 210 graded).
¹ Qualified = graded A or B by the run’s rubric (AI or rules). Spend = what the run’s lookups actually cost, as recorded on the run: Apify person match, the email verifier, work email, phone, company signals and the AI model; anything re-used free (the shared cache, contacts looked up before) is $0, and a fixture run records the recorded results’ prices without charging anyone. On Closed Loop credit your plan counts contacts, not dollars (Billing shows contacts per qualified lead). Projected = the estimate (a ceiling) ÷ the contacts the grade covers × the A/B share of contacts already graded in the list (or the workspace).
Stages
| Stage | Done | Found | No match / skipped | Errors | Reused free | Spent |
|---|---|---|---|---|---|---|
| Normalise | 210 / 210 | 210 | 0 | 0 | 0 | $0.00 |
| Domain intelligence | 210 / 210 | 210 | 0 | 0 | 210 | $0.00 |
| Engagement | 210 / 210 | 202 | 8 | 0 | 0 | $0.00 |
| Person match | 210 / 210 | 108 | 102 | 0 | 1 | $0.232 |
| AI grading | 210 / 210 | 25 qualified | 185 | 0 | 0 | $0.00 |
Fields found, by waterfall step
Each field is filled by the cheapest step that can: the cache and earlier lookups first (free), then the paid step.
- Mail server (MX) · Domain intelligence210 of 210
210 via from the cache (free)
- Company website · Domain intelligence122 of 210
122 via from the cache (free)
- Engagement score · Engagement202 of 210
202 via send counts
- Name · Person match108 of 210
1 via already looked up (free) · 107 via step 1 · email → profile lookup
- Job title · Person match108 of 210
1 via already looked up (free) · 107 via step 1 · email → profile lookup
- Company · Person match108 of 210
1 via already looked up (free) · 107 via step 1 · email → profile lookup
- Location · Person match108 of 210
1 via already looked up (free) · 107 via step 1 · email → profile lookup
- Grade · AI grading210 of 210
210 via AI model