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No grade in this run, so it produced no qualified leads to divide by — add the AI grade to see the cost per qualified lead.

¹ Qualified = graded A or B by the run’s rubric (AI or rules). Spend = what the run’s lookups actually cost, as recorded on the run: Apify person match, the email verifier, work email, phone, company signals and the AI model; anything re-used free (the shared cache, contacts looked up before) is $0, and a fixture run records the recorded results’ prices without charging anyone. On Closed Loop credit your plan counts contacts, not dollars (Billing shows contacts per qualified lead). Projected = the estimate (a ceiling) ÷ the contacts the grade covers × the A/B share of contacts already graded in the list (or the workspace).