Run · Weekly Brief (sample)
Completed · started 24 Oct 2026 · fixture (recorded results, nothing is paid)
Progress
Completed
100% · 198 contacts in the list · paid and AI stages: no filters — the whole list
Rubric: B2B buyers in my newsletter (preview) · version 1
Spend
$0.254 spent of a $1.00 hard cap
Estimate $0.2667 (the ceiling: free re-use and the pre-check skips come off it) · fixture, nothing is charged
Reserved 198 contacts on the plan (198 from the monthly allowance); contacts the run does not reach go back when it ends.
Cost per qualified lead
$0.0181¹
$0.0181 per qualified lead — $0.254 spent ÷ 14 A/B grades (of 198 graded).
¹ Qualified = graded A or B by the run’s rubric (AI or rules). Spend = what the run’s lookups actually cost, as recorded on the run: Apify person match, the email verifier, work email, phone, company signals and the AI model; anything re-used free (the shared cache, contacts looked up before) is $0, and a fixture run records the recorded results’ prices without charging anyone. On Closed Loop credit your plan counts contacts, not dollars (Billing shows contacts per qualified lead). Projected = the estimate (a ceiling) ÷ the contacts the grade covers × the A/B share of contacts already graded in the list (or the workspace).
Stages
| Stage | Done | Found | No match / skipped | Errors | Reused free | Spent |
|---|---|---|---|---|---|---|
| Normalise | 198 / 198 | 198 | 0 | 0 | 0 | $0.00 |
| Domain intelligence | 198 / 198 | 198 | 0 | 0 | 198 | $0.00 |
| Engagement | 198 / 198 | 191 | 7 | 0 | 0 | $0.00 |
| Person match | 198 / 198 | 102 | 96 | 0 | 2 | $0.254 |
| AI grading | 198 / 198 | 14 qualified | 184 | 0 | 1 | $0.00 |
Fields found, by waterfall step
Each field is filled by the cheapest step that can: the cache and earlier lookups first (free), then the paid step.
- Mail server (MX) · Domain intelligence198 of 198
198 via from the cache (free)
- Company website · Domain intelligence134 of 198
134 via from the cache (free)
- Engagement score · Engagement191 of 198
191 via send counts
- Name · Person match46 of 198
46 via step 1 · email → profile lookup
- Job title · Person match46 of 198
46 via step 1 · email → profile lookup
- Company · Person match102 of 198
2 via already looked up (free) · 100 via step 1 · email → profile lookup
- Location · Person match46 of 198
46 via step 1 · email → profile lookup
- Grade · AI grading198 of 198
1 via from the cache (free) · 197 via AI model